Building an e-commerce online store is one of the best steps for your brand’s digital promotion. With an expert web designer, your eCommerce store would have been designed to ensure prospects can easily navigate, make orders, and engage in your store.
However, you must understand that the e-commerce store alone will not drive traffic on its own. There are certain steps and strategies you have to continually take to promote the store and place it in front of prospects online. You also have to consider that your competitors are also doing much to push their online store.
To get more and increase sales exponentially through your online store, consider the following approaches:
Running online adverts through social media like Facebook and Instagram advert, and also on Google advert will boost awareness and engagement. Paying for ad space on these popular platforms will push your products to those who want them and thus increase sales and conversion rates.
Facebook and Google alone have over a billion people on the platforms daily. So paying for ad space will elevate your e-commerce store to be seen by a whole lot of people. Contact an online ad expert to set up a suitable ad strategy for your products, and promote your business effectively.
2. Use Social Media Influencers
Imagine if someone with huge followers and fan base tweets or drops posts about your product. Such influence will boost awareness and acceptance of your brand on a huge scale.
Influencers such as actors, musicians, and skit makers have a large loyal fan base. And these fanbase listen and watch what their stars are using, and promoting regularly. With their help, they can influence your products or brands by posting about it. The social media influencer approach is usually expensive but it does provide fast results.
3. Dishing Out Valuable Contents.
People will trust your products and brand when they know you are good and knowledgeable in that field. Now you can drive more sales to your platform by delivering value, through your content.
Create a value channel such as blogging, and posting on social media such as Instagram, Facebook, Twitter, Tik Tok, YouTube etc. Here you can easily input links to your online store as you share great and attention-seeking content. Build trust with prospects by sharing value and knowledge through content marketing.
Here you can invest in professional writers, bloggers, graphic designers, and social media managers to help promote your brand online.
4. Whatsapp and Email Marketing.
Gathering data on prospects is vital for your business especially when running adverts. I always advise my client to prioritize collecting data such as email and phone numbers.
Imagine if you have over a thousand contacts in WhatsApp numbers and emails. Those are a thousand potential customers, and if you could convert 20%, you would have made huge sales.
Henceforth, you should create a system of collecting data. Plan a marketing strategy and send regular and catchy WhatsApp and email sales copy to these prospects, follow up, and close sales. Big corporations invest huge percent of their capital in data collection, processing, and marketing.
Now it is time to get your e-commerce store to bring more sales. Invest in the four digital marketing tips above and observe a gradual growth in sales and an increase in awareness. Build and work with a system around the four Tips above.
For consultation and digital marketing services, visit zinodigitals.com.ng