There has been an increasing rate of online transactions because of the increasing confidence in online business. For those selling products and providing services, getting an e-commerce store or online store will help you increase sales in our digital age. If you are looking at optimising your online presence and increasing sales, then an online store is the next step for your business.
When you look at business models like Amazon, Jumia, and Konga, they do not have a physical shop, thou they have physical offices; they sell globally through their online stores. These thriving online businesses have proven that you can use these approaches to promote your businesses, increase awareness and build a customer-friendly environment.
Advantages of Building Your E-commerce Store in Nigeria
Nigeria is one of the biggest online marketplaces, and this is evident in our trending online activities. The Nigerian market has been the envy of most global markets and businesses, and top businesses like Amazon, Facebook, and Twitter are generating huge returns from Nigerian activities online. And how these high rates of internet activities will help promote your business with an online store is listed below.
With a physical location, you are limited to a locality. Imagine having a store in a street in Lagos; you cannot reach the entire Lagos state but just a region. But with an online store, anyone, anywhere, can visit your store and make an order.
With an ecommerce store, you will increase the visibility of your stores and products. If you have a wide range of products, an ecommerce store will help you display all of them for increased visibility and make them accessible to visitors. You cannot post all your products on social media or WhatsApp, but visitors will have access to all products and services with an online store.
The internet does not close, and it is active 24/7, and your online store can be accessed and orders made anytime. You can wake up to pending orders and attend to them effectively.
An online store is more cost-effective than physical shops, and nowadays, you can drive more customers through online space with the proper marketing. Running and maintaining an online store is far cheaper than a physical store.
More people have access to the internet through mobile services. And an e-commerce store will provide you with an edge as it can be designed to be mobile-friendly. Your potential and regular customers can readily access your store through mobile devices, increasing sales.
Multiple Payment Options
You can install several payment systems like PayPal, direct bank transfer, USSD code, PayU and others for easy transactions.
Social Media Integration
Add social media links and access to your online store, making it easier for your products to appear on social media pages. The integration will ensure easy navigation to your social media pages, thus increasing visibility.
Cross-Selling and Upselling Opportunities
One advantage you get with an ecommerce store is that you can entice the customers by cross-selling complimentary products or services. The online stores are set up to show other products to the customers as they shop on the platform. Imagine someone buying a phone, and as the person is checking out, phone covers appear on the page. The person will likely purchase that alone as it compliments the phone.
Set up a customer support system for your business easily with an online store. You can easily display your contact information from an email address, phone number, social media handles etc.; with these options, visitors can reach out to you through any convenient means.
Get An Ecommerce Store Today
Take advantage of the growing confidence in shopping online to increase sales and signup. Furthermore, you can grow awareness and confidence with an improved online presence with an eCommerce store.
Zinodigitals is a digital agency that helps businesses establish an online presence and grow their brand. Our services include website design, Facebook and Instagram advertising, google advert, content creation, blogging and other digital services. Contact us or click here to help set up your e-commerce store today.